Rare Beauty
Rare Beauty was founded in 2020 by Selena Gomez with a mission to challenge unrealistic beauty standards and support mental health through the Rare Impact Fund, which donates 1% of sales to mental health services. The brand launched exclusively at Sephora and quickly became one of the fastest-growing celebrity beauty brands. Rare Beauty's lip products include Soft Pinch Liquid Blush (also used on lips), lip creams, and tinted lip oils. The brand is formulated to be vegan and cruelty-free, but products still contain synthetic dyes, dimethicone, phenoxyethanol, and other conventional cosmetic ingredients. Rare Beauty represents the tension between mission-driven branding and the practical realities of mass-market cosmetic formulation.
Products Analyzed
Flagged Ingredients Found
Who Owns Rare Beauty?
Founder-LedParent Company
Rare Beauty, LLC
Parent Industry
Beauty & Cosmetics
Rare Beauty was founded by Selena Gomez in 2020 and is independently owned. The brand is sold exclusively through Sephora (owned by LVMH) but is not owned by LVMH or any parent conglomerate.
Corporate ownership does not automatically mean a product is unsafe. It means ingredient and sourcing decisions are influenced by a parent company whose primary business is beauty & cosmetics. Consumers deserve to know who profits from their purchases.
Products by Rare Beauty
Rare Beauty Soft Pinch Liquid Blush (Lip Use)
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Organic Lip Balm
Rare Beauty Kind Words Matte Lipstick
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Organic Lip Balm
Rare Beauty Soft Pinch Tinted Lip Oil
Rare Beauty
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Organic Lip Balm
Rare Beauty Stay Vulnerable Glossy Lip Balm
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Organic Lip Balm
Rare Beauty Kind Words Matte Lip Liner
Rare Beauty
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Organic Lip Balm
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Flagged Ingredients in Rare Beauty Products
We found 8 different ingredients of concern across Rare Beauty's product line. Each one links to a full safety analysis with details on health risks, regulatory status, and which other brands use the same ingredient.
Synthetic Fragrance
An umbrella term that can hide hundreds of undisclosed chemicals. Under US law, companies are not required to list individual fragrance components, which may include phthalates, musks, allergens, and sensitizers.
Artificial Colors
Synthetic dyes derived from petroleum or coal tar, used to give cosmetics vivid colors. Many are contaminated with heavy metals and have been linked to behavioral issues, allergies, and potential carcinogenicity.
Polyethylene Glycol (PEG Compounds)
A family of petroleum-derived compounds used as emulsifiers, thickeners, solvents, and penetration enhancers. PEGs themselves are relatively low-toxicity, but they are frequently contaminated with ethylene oxide (a known carcinogen) and 1,4-dioxane.
BHT (Butylated Hydroxytoluene)
A synthetic antioxidant closely related to BHA, used to prevent oxidation in cosmetics and food. Less studied than BHA but shares some endocrine disruption concerns.
Paraffin Wax
A white or colorless soft solid wax derived from petroleum, coal, or oil shale. Commonly used in lip balms, lipsticks, and candles to add structure and a smooth texture.
Dimethicone
A silicone-based polymer widely used in cosmetics and skincare for its smoothing, water-repellent properties. Not toxic in itself, but creates a synthetic barrier that can trap impurities, clog pores, and is not biodegradable.
Phenoxyethanol
A glycol ether used as a preservative in cosmetics, often marketed as a 'safer' alternative to parabens. At regulated concentrations (up to 1%), it is generally well tolerated, but higher concentrations can cause irritation and are toxic to infants.
Polybutene
A synthetic polymer derived from petroleum, used as a thickener, binder, and viscosity-increasing agent in lip glosses, lipsticks, and other cosmetics. Polybutene has low direct toxicity but is a petroleum-derived synthetic with environmental persistence concerns.
