Free Shipping on Orders Over $50 | 4 Ingredients. Nothing Else.Shop Now

Brand Safety Report

NYX Professional Makeup

Ingredient safety analysis based on 5 products in our database.

Safety Score

4.4/10

Products

5

Flagged Ingredients

8

NYX Professional Makeup

Los Angeles, CaliforniaFounded 1999
Safety Score4.4/10Concerning

NYX Professional Makeup was founded in 1999 by Toni Ko in Los Angeles, California, and was acquired by L'Oréal in 2014 for approximately $500 million. The brand is known for offering professional-quality cosmetics at drugstore prices and has built a massive following through social media and influencer partnerships. NYX's lip product line is extensive, including lip liners, lipsticks, glosses, and lip creams in hundreds of shades. Like most conventional cosmetics brands, NYX products contain synthetic dyes, petroleum-derived ingredients, and chemical preservatives. Despite its indie brand aesthetic, NYX is a fully owned subsidiary of the world's largest beauty company.

Products Analyzed

NYX Soft Matte Lip Cream3/10
NYX Butter Gloss3/10
NYX Lip Lingerie XXL5/10
NYX Shine Loud5/10
NYX Duck Plump6/10

Flagged Ingredients Found

synthetic fragrance(in 4 products)dimethicone(in 3 products)artificial colors(in 3 products)phenoxyethanol(in 3 products)polyethylene glycol(in 2 products)polybutene(in 2 products)bhtmineral oil
Compare with Numbrrrz

Who Owns NYX Professional Makeup?

Big Corp Subsidiary

Parent Company

L'Oreal(OR.PA)

Parent Industry

Beauty & Cosmetics

Parent Revenue

Approximately $42 billion (2024)

Acquired

2014 for Approximately $500 million

Also Makes

L'Oreal ParisMaybellineLancomeCeraVeLa Roche-Posay

L'Oreal acquired NYX Cosmetics in 2014 for approximately $500 million. Despite its indie brand aesthetic, NYX is a fully owned subsidiary of the world's largest beauty company.

Corporate ownership does not automatically mean a product is unsafe. It means ingredient and sourcing decisions are influenced by a parent company whose primary business is beauty & cosmetics. Consumers deserve to know who profits from their purchases.

Products by NYX Professional Makeup

View full ingredient analysis
NYX Soft Matte Lip Cream

NYX Soft Matte Lip Cream

NYX Professional Makeup

Ingredients15
Flagged5
Safety Score3/10
Numbrrrz Organic Lip Balm

Numbrrrz

Organic Lip Balm

Ingredients4
Flagged0
Safety Score10/10
Shop Numbrrrz Instead
View full ingredient analysis
NYX Butter Gloss

NYX Butter Gloss

NYX Professional Makeup

Ingredients17
Flagged6
Safety Score3/10
Numbrrrz Organic Lip Balm

Numbrrrz

Organic Lip Balm

Ingredients4
Flagged0
Safety Score10/10
Shop Numbrrrz Instead
View full ingredient analysis
NYX Lip Lingerie XXL

NYX Lip Lingerie XXL

NYX Professional Makeup

Ingredients12
Flagged3
Safety Score5/10
Numbrrrz Organic Lip Balm

Numbrrrz

Organic Lip Balm

Ingredients4
Flagged0
Safety Score10/10
Shop Numbrrrz Instead
View full ingredient analysis
NYX Shine Loud

NYX Shine Loud

NYX Professional Makeup

Ingredients24
Flagged3
Safety Score5/10
Numbrrrz Organic Lip Balm

Numbrrrz

Organic Lip Balm

Ingredients4
Flagged0
Safety Score10/10
Shop Numbrrrz Instead
View full ingredient analysis
NYX Duck Plump

NYX Duck Plump

NYX Professional Makeup

Ingredients15
Flagged2
Safety Score6/10
Numbrrrz Organic Lip Balm

Numbrrrz

Organic Lip Balm

Ingredients4
Flagged0
Safety Score10/10
Shop Numbrrrz Instead

Get Your Free Ingredient Safety Report

Enter your email and we'll send you a personalized breakdown of the most common harmful ingredients in your daily products.

Flagged Ingredients in NYX Professional Makeup Products

We found 8 different ingredients of concern across NYX Professional Makeup's product line. Each one links to a full safety analysis with details on health risks, regulatory status, and which other brands use the same ingredient.

7

Synthetic Fragrance

An umbrella term that can hide hundreds of undisclosed chemicals. Under US law, companies are not required to list individual fragrance components, which may include phthalates, musks, allergens, and sensitizers.

In 4 of 5 NYX Professional Makeup productsCream, Gloss, XXL +1
Hormone Disruptor
6

Artificial Colors

Synthetic dyes derived from petroleum or coal tar, used to give cosmetics vivid colors. Many are contaminated with heavy metals and have been linked to behavioral issues, allergies, and potential carcinogenicity.

In 3 of 5 NYX Professional Makeup productsCream, Gloss, Loud
Restricted in CA
6

Polyethylene Glycol (PEG Compounds)

A family of petroleum-derived compounds used as emulsifiers, thickeners, solvents, and penetration enhancers. PEGs themselves are relatively low-toxicity, but they are frequently contaminated with ethylene oxide (a known carcinogen) and 1,4-dioxane.

In 2 of 5 NYX Professional Makeup productsCream, Gloss
6

Mineral Oil

A colorless, odorless oil derived from petroleum distillation. Used extensively in cosmetics and skincare as an emollient and solvent. Like petrolatum, cosmetic-grade mineral oil may contain impurities if insufficiently refined.

In 1 of 5 NYX Professional Makeup productsGloss
5

BHT (Butylated Hydroxytoluene)

A synthetic antioxidant closely related to BHA, used to prevent oxidation in cosmetics and food. Less studied than BHA but shares some endocrine disruption concerns.

In 1 of 5 NYX Professional Makeup productsCream
Hormone Disruptor
4

Dimethicone

A silicone-based polymer widely used in cosmetics and skincare for its smoothing, water-repellent properties. Not toxic in itself, but creates a synthetic barrier that can trap impurities, clog pores, and is not biodegradable.

In 3 of 5 NYX Professional Makeup productsCream, XXL, Loud
4

Phenoxyethanol

A glycol ether used as a preservative in cosmetics, often marketed as a 'safer' alternative to parabens. At regulated concentrations (up to 1%), it is generally well tolerated, but higher concentrations can cause irritation and are toxic to infants.

In 3 of 5 NYX Professional Makeup productsGloss, XXL, Plump
3

Polybutene

A synthetic polymer derived from petroleum, used as a thickener, binder, and viscosity-increasing agent in lip glosses, lipsticks, and other cosmetics. Polybutene has low direct toxicity but is a petroleum-derived synthetic with environmental persistence concerns.

In 2 of 5 NYX Professional Makeup productsGloss, Plump

FAQ

Is NYX an independent brand?
No. While NYX Professional Makeup was founded independently by Toni Ko in 1999, the brand was acquired by L'Oréal in 2014 for approximately $500 million. NYX operates as a brand within L'Oréal's consumer products division alongside Maybelline and other mass-market brands.
Is NYX cruelty-free?
NYX Professional Makeup is PETA-certified cruelty-free, meaning the brand does not test finished products or ingredients on animals. However, cruelty-free status does not address ingredient safety — NYX products still contain synthetic dyes, chemical preservatives, and petroleum-derived ingredients commonly found in conventional cosmetics.
What preservatives does NYX use?
NYX products use various preservatives depending on the specific product, including phenoxyethanol, parabens (in some formulas), and other synthetic preservatives. While the brand has worked to reformulate some products without parabens, not all NYX products are paraben-free. Always check the specific product ingredient list.
Numbrrrz strawberry lip balm — no secrets, full transparency

Looking for a Cleaner Alternative?

Numbrrrz lip balm scores 10/10 with only four organic, food-grade ingredients.